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Dydx Trading Inc. (“DYDX”) today announced the strategic acquisition of key business teams from the DYDX Foundation, including marketing, business development and solutions. This move is a key milestone in coordinating market efforts that are more closely associated with products and engineering.
The acquisition is designed to make integration more stringent between growth and product capabilities, allowing DYDX to run a more effective, data-driven GTM campaign for key features and product launches. By incorporating marketing and business development directly with Engineering, DYDX aims to shorten the feedback loop, increase fire rates and deepen ecosystem engagement across the global market.
This shift comes at a pivotal moment as Dydx is actively developing several transformative product upgrades, including spot trading, multi-asset margins and EVM support. These launches represent key steps in expanding the platform’s utilities and accessibility, making deep coordination between teams more important than ever.
“Product-driven growth requires close integration between product and growth teams. With this acquisition, the DYDX protocol will enable it to build, launch and scale more effectively as it pursues its most ambitious roadmap to date,” said Antonio Juliano, founder of Dydx.
This transition ensures ongoing support for partners, traders and ecosystem contributors, unlocking new synergies between product innovation and market adoption.
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