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Goat Gaming, the team behind Telegram’s leading gaming platform with over 5 million active users, today announced the launch of Season 4, headlined by its latest title, Underground Pepe. Underground Pepe, a fast-paced idol clicker game with a mafia twist, drops players into a world of chaotic meme-fuels, where Boss Pepe hires Underling, repeatedly NFTs and stocks up on telegrams, building an underground empire. The game features vibrant pixel art and millet style characters, all pinned around the Plush Pepes, Telegram’s top collection collection.
This game shows a major change to collectible, integrated gameplay. Rather than acting as a profile badge alone, collectibles like the gorgeous Pepe play a pivotal role in unlocking and shape gameplay. Season 4 introduces PEPE points as the core reward currency you earned through gameplay. These mechanics are layered over existing XP progressions and enhanced by Telegram-Native gifts. Players can win bonuses by chatting, trading or showcase. The result is a fully integrated in-app experience that keeps players immersed in the telegram, from tapping up upgrades to earning rewards and spending without leaving the core platform.
This announcement comes as Telegram’s digitally collectable ecosystem continues to explode. Animated stickers with a rich array of memes to send or appear in profiles, have skyrocketed in value, floor prices have risen from 400 tons to 4,900 tons ($16,170 USD) and are currently sitting at 3,600 tons ($11,448 USD). Individual Pepe trades hands for up to $77,000.
“With Underground Pepe, you can pin gameplay around the gorgeous Pepe and provide real functional utilities. These are no longer just flex items. They unlock progression, activate game features, and ultimately signal in-game status.” “While Facebook was from a viral game in 2008, Telegram is for today’s Web3, this time collectibles are not just rewards, but core mechanics.
Built around this new reward loop, underground Pepe allows players to earn Pepe points by tapping, upgrading and progressing. You will then trade for a mystery box packed with telegram gifts such as USDT, Crown, iPad, and more, collectable perks and real-world prizes. If you remain true to the goat’s vision of a fully integrated telegram experience, players will not have to leave the app to claim rewards. Goat’s AI agent, Amy brings action to them and appears in group chats with exclusive box drops and limited time offers based on in-game progress.
About the Goat Game:
Created by the team behind Mighty Bear Games, Goat Gaming is Telegram’s leading platform with over 5 million active users, with players competing and winning real cash prizes. Ours
Powered by the advanced Alphaai Tooling Suite, Goat Gaming enables hundreds of games to be launched in 2025, driving competing, creating and winning AI agents for players 24/7. These agents unlock upgrades to climb elite matches and redefine how players engage and benefit from the game ecosystem.
As the ecosystem expands to include third-party developers, Goat Gaming offers sophisticated infrastructure, the Alphaai Toolkit, and a community-based of 5M to act as a hub for next-generation accessible gaming, allowing developers to launch, monetize and expand telegram games with their own AI tools.
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