According to Coinbase’s latest, Fortune500 companies and global asset managers Cryptographic report status.
Six in ten executives on the Fortune 500 say companies are running on-chain initiatives, with the average number of projects per company increasing from 5.8 to 9.7 per year, with 67% rising.
Furthermore, almost 20% of respondents classify blockchain programs as a core component of their future strategies, up 47% since 2024.
Use cases continue to expand beyond finance and technology into the retail, healthcare, automotive and food sectors as corporate trial payment rails, supply chain tracking, and identity credentials.
Additionally, since 38% believe that on-chain tools can generate incremental sales, executives point to new revenue streams, and 37% report active idea pipelines for additional deployments.
Interest in the boardroom is consistent with resource commitments. Almost half of Fortune 500 respondents say blockchain capital expenditures have increased over the past year.
Deal Flow reflects the shift as 46 different Web3 projects announced by Fortune 100 companies over the past three quarters combine historical highs despite wider macro uncertainty.
ETF Demand Anchor Allocation
Institutional investors are directly exposed to the markets with the momentum of the company. The 10 largest spot Bitcoin (BTC) exchange trade funds (ETFs) absorbed $50 billion in cumulative inflows twice as much as the bestselling traditional ETFs.
The Ethereum (ETH) fund added $3.5 billion in the first quarter in the market, surpassing historic peers of both managed assets and institutional owners.
Research data from the report shows that 83% of institutional investors are planning to raise their crypto positions this year. In comparison, 59% intend to allocate more than 5% of their managed assets to the sector.
Diversification is also growing, with 73% already holding tokens above BTC and ETH, and 76% expect to invest in tokenized real-world assets by 2026.
Asset managers cite product availability and depth of liquidity as catalysts. Bitcoin ETF has settled on regular daily sales. This rivals long-term equity funds and eases the implementation of insurance companies that have to trade on a scale with pension plans.
Meanwhile, the Treasury-backed stubcoin growth and the $21 billion tokenized bond market will provide additional equipment to the fixed income desk that matches existing missions.
Convergence of corporate use and capital flows
The parallel rise in enterprise blockchain deployment and portfolio allocation suggests a feedback loop in which corporate projects generate volume and data on the chain, thereby improving market transparency.
At the same time, institutional inflows deepen liquidity and encourage vendors to build compliant infrastructure.
Coinbase’s research shows clarity of regulations as a hinge connecting the two trends. Nine in 10 Fortune 500 executives and three in 5 investors rank in clear federal regulations as key drivers of further commitment.
For now, executives continue to spend the budgets of pilots and asset managers on the chain, pouring new funds into crypto-related vehicles, marking a period in which operational recruitment and balance sheet exposure work together.
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