Are we willing to drop cash isas and take more risks with money?

According to the Prime Minister, the Savers are missing out on financial rewards as the benefits of stock and investments owned by risk warnings.

This week, Rachel Reeves said that if there is money in a low interest rate account, savers will be sent details of investment opportunities.

And she doesn’t completely rule out cutting annual tax-free allowances on Cash Personal Savings Accounts (ISAs) to instead push people into stocks and stocks.

But what is the possibility of making the UK an investor country rather than a risk-averse saver?

Experts say women have invested less than men, and have warned the prime minister that some of her ideas could backfire and drive away potential new investors.

Cash savings accounts are stable and secure. The amount of interest varies between account providers, but the amount of returns is clear. They are popular when you put your money aside for an emergency or holidays, weddings, cars.

In contrast, the value of stocks and investments in stocks can go up or down, but risky involves reward. Long-term investments can be beneficial not only for individuals but also for the economy as a whole.

Laura Starr, personal finance director at investment platform AJ Bell, says Reeves and the finance department should start by making investments more attractive to women.

In writing a report on the ISA’s gender gap, she argues that if it’s too long, the investment ads are designed by men.

Lisa Kaplan, director of investment firm Charles Stanley, agrees. “It’s not about making your website pink. It’s about using less technical terms, competitive language and masculine images,” she says.

“When a client who is female feels seen and understood, they are willing to trust their money in their advisors and investment platforms. I think this is beginning to change.”

Jema Arnold is an investor and works for the UK shareholders’ association Sharesoc. She hopes that the investment will become part of a common honest conversation among friends, private and unconcealed.

“I’m going to the book club, I want to invest that way,” she says.

She has joined a London cafe with Laura Colucci, 40s and Wendy Lanham, 71. All three were divorced and were forced to think about their relationship with money when the marriage ended.

Mrs. Arnold was an investment banker for 17 years. “In many ways, I was a traditional housewife,” she says. Her now ex-wife was in control of that side of the finances.

“When I was raising my daughter, I turned off that part of my brain. It was a mistake. I felt stupid. I had to put it back in pretty quickly.”

Mrs. Colucci was the same. “There was an investment in my name,” she says. “It was a big learning curve in the year I had to control.”

Mrs. Lanham put the money in her savings account. She then considered moving some into investments.

But that was a path that all three found difficult to take part in the first place.

“When I talked about investment, people seemed frozen and troubling,” says Mrs. Arnold.

Mrs. Lanham says she joined a group she met to talk about investment. The membership was completely male. “I bought my own book Investing for Iadots, went to meetings and treated it like an adult education,” she says. “I didn’t know anything, but I hanged out there and the organization changed.”

The trio is currently a member of Signet. This is a network of investors groups that you meet in different regions of the UK or online. It covers a variety of areas of interest, not for commercial purposes. There are many female members.

But they say the Prime Minister barely wants to invest in more people without first understanding. Especially when trying for the first time.

“There’s no point in telling people to go and run when they’ve never run before,” says Mrs. Colucci.

Reeves told Financial Services and Business Boss this week in a Mansion House speech that “negative” stories about savers would invest money in the stocks and stocks needed to change.

“For too long, we have offered investments in too negative light, quickly warning people of risk without giving the right weight to profits,” she said.

She has launched a new ad reminiscent of the 1980s “Tell Sid” campaign.

Target messages are also sent from the bank to people who have money on low interest rate accounts.

Mrs. Suter of AJ Bell says this needs to go beyond “token efforts.”

“If it can gain widespread coverage and enthusiasm, it can make a difference,” she says.

Carol Knight, CEO of the Alliance of Investment and Salvation, says Reeves’ ambitions will be judged to be successful when more women, more ethnic minorities and people outside of London become investors.

But Anna Bowes, a savings expert in private offices, says the Prime Minister is at risk of supporting her plans by encouraging people to invest now when markets become unstable due to global uncertainty. That can lead to short-term losses.

“This needs to be done very carefully, otherwise we can put off generations of investors.”

And she forces her to consider stocks by reducing the amount that could be tax-free on a cash ISA and to force her to share it as a major mistake.

Reeves has retreated from quickly cutting tax-free restrictions on cash ISAs following backlash from banks and building society.

However, she is still keen to shift a portion of the £300 million in these accounts to invest in the UK and its companies despite “disagreeing on the right approach.”

Changes affect millions of people. ISAs are extremely popular – about 42% of UK adults are at least one.

ISA stocks and shares are less common, but more money is held overall compared to £294 billion in cash ISAs.

It is estimated that those with ISAs are more likely to age, suggesting that about half of pensioners have one. And while more women have an ISA overall, more men have an investment option. Women are more likely to stick to cash security.

Many investment companies selling ISAS and selling stocks are backing the change, but banks and building society that control the cash ISA market are opposed.

As the Prime Minister’s fall budget approaches, that debate could be brought back to light.