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HTX, a global cryptocurrency exchange, is celebrating its upcoming 12th anniversary with the launch of its “Get Fit on Mars” campaign, a groundbreaking initiative designed to promote physical health and well-being within the Web3 community.
For over a decade, HTX has been a persistent companion of users, leading the cycle of three bullish and bare markets, establishing itself as a pillar of trust within the crypto community. The platform has witnessed countless crypto enthusiasts grow and transform as they build their future in the digital realm. Today, HTX expands its mission beyond asset growth and embraces a more overall vision. This allows users to prioritize their health, protect their well-being and contribute to the long-term future of Web3.
From dreams of Mars to awakening health
The inspiration for this campaign was struck in June 2025 as Justin San, a prominent figure in the crypto space, was prepared for a historic space journey. He extended a life-changing opportunity: a $6 million invitation for HTX users to take part in commercial spaceflight. However, the selection process revealed a calm truth. Over 90% of applicants were disqualified during the physical fitness test. This harsh statistics served as a wake-up call to clarify concerns about the health crisis in the fast Web3 world.
In the Web3 field, conversations often revolve around market trends, trading strategies and macroeconomic factors, and are often locked into stories of rapid profit and loss. Beyond the hype, HTX has recognized the basic truth. Health is the foundation of long-term success.
While Justin San trained for his journey, HTX launched a fitness exercise that encourages the entire Web3 community to become active and develop healthy habits. This campaign is more than just supporting Justin. It’s about urging all users to pursue their own path to “Mart.” This is to reinforce belief in long-termism through tangible actions.
30-day fitness challenge that fits MARS
The campaign is a powerful call for collective action, urging all Web3 users to embark on a 30-day fitness journey. To promote participation, HTX offers a generous reward for participants to turn any sweat into a drop of sweat.
Campaigns prioritize consistency over market volatility. “It’s not about profits. It’s about tenacity. 30 days of passion, take one step at a time to the better you.” – this is the true essence of Web3.
Since launching on June 10th, the “Get Fit on Mars” campaign has received a warm reception from the Web3 community. To date, more than 300 users have recorded over 1,400 training sessions worldwide, with over 50 people receiving fitness incentives, urging more users to embrace a healthy lifestyle.
“This is so motivated! I felt lazy, but now I’m standing up!” He’s currently appearing frequently in campaign posts. This feedback is clear evidence of the success of the initiative in breaking down common sedentary habits in the industry, and that’s exactly what HTX was trying to achieve.
HTX defends a long-term healthy lifestyle
The “Get Fit on Mars” campaign is more than a temporary event. This is a move designed to help users get away from the stress of constantly looking at the market charts. HTX aims to promote a healthier, more balanced Web3 lifestyle by encouraging 30 minutes of daily exercise.
In the crypto industry, sustainability is a rare quality. HTX believes that true faith is built through sustained efforts, whether you are navigating the volatility of the market or the ups and downs of life.
HTX hopes that all members of the Web3 community will lead a more freer and more powerful life beyond their portfolio as they bring these healthy habits into the next market cycle and move together towards the endless possibilities of Web3.
About HTX
Founded in 2013, HTX has evolved from virtual asset exchanges to a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investment, incubation and other businesses.
As the world’s leading gateway to Web3, HTX has global capabilities that enable users to provide secure and reliable services. Following a “Global Expansion, Prosperous Ecosystem, Wealth Effects, Security and Compliance” growth strategy, HTX is dedicated to providing quality services and value to virtual asset enthusiasts around the world.
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