Editorial Note: The following content does not reflect Beincrypto’s views or opinions. It is provided for informational purposes only and should not be interpreted as financial advice. Do your own research before making an investment decision.
Matchain, the leading Web3 identity and blockchain platform and official partner of Paris Saint-Germain (PSG), today announced the launch of Matchai, the next generation AI infrastructure layer developed in strategic collaboration with AI companies that transform fan intelligence across sports, media and entertainment.
Matchai is a fundamental intelligence layer that embeds DataCurve’s Advanced FanZoneâ„¢ AI suite directly into Matchain’s blockchain ecosystem. This powerful integration integrates identity, data, and intelligence, enabling real-time personalization, behavioral insights, and agent-driven contextual experiences at a global scale.
Introducing Matchai using Fanzoneâ„¢
Matchai is a vertically integrated AI and agent infrastructure that powers the entire Matchain ecosystem. From distributed IDs (MatchIDs) to user-friendly tools (MatchHub) and partner applications.
At its heart, Matchai integrates key features from DataCurve’s FanZoneâ„¢ suite.
Smart Fans and Player Profiles: The dynamic and ever-evolving smart profile of fans and players driven by contextual AI agents rooted in privacy and privacy and transparent data practices, is rooted in transparent data practices that promote real-time contextual intelligence. Transform practical and mandatory insights that provide relevant upsells, tokenized rewards, and dynamic sponsor activations into measurable business opportunities
This infrastructure provides a robust, modular foundation for MatchAin and its partners to deploy and expand intelligent fan service globally.
A smarter identity with MatchID
MatchID, Matchain’s decentralized identity platform, is powered by Matchai agents and provides real-time intelligence and automation while maintaining user privacy and control through on-chain governance.
These agents enhance your MatchID by enabling features such as intelligent onboarding, dynamic support flows, fraud detection, and identity interaction scoring. The result is a living learning identity system that allows all user interactions to be more relevant, personalized and autonomous.
Personalized engagement via MatchHub
Matchhub, the central user interface for Dapps and Services, also benefits from Matchai integration. By integrating agent-driven personalization with AI-based insights, Matchhub offers a smarter, more adaptive user experience. Fans receive tailored content and service recommendations, while multilingual AI assistants offer seamless onboarding and responsive support. Real-time analytics and sentiment feedback loops ensure that the platform is continuously learning and improving, allowing for a dynamic community experience that evolves based on user behavior. MatchHub redefines fan engagement by transforming static, one-way interactions that adapt and improve at all fan touchpoints.
A new era of global sports and fan engagement
As part of this initiative, DataCurve will provide software and AI expertise and agent building services to Match-In and clients, including global brands such as Paris Saint-Germain (PSG). For PSG and other partners, Matchai unlocks the following abilities:
Deploys AI agents for multilingual fans via web, mobile and social platforms, responding to fan sentiment in real time, and providing personalized offers, content and digital rewards based on behavioral signals.
Matchain and DataCurve will rethink what PSG’s fan engagement looks like for 550 million global fans, and lay the foundation for recruitment across leagues, teams and entertainment ecosystems around the world.
shive Why this partnership is important
This is more than a product launch, it’s a strategic alliance.
“Matchai not only adds intelligence to the platform, but also redefines the way fans connect with their favorite teams and communities. This collaboration with Data Curve allows us to respect privacy, scale globally, and deliver a dynamic, AI experience that unlocks the true potential of MatchID.
Matchain brings a powerful blockchain identity platform and delivery through its Tier-One partner, while DataCurve brings deep AI agent expertise and customizable infrastructure. Together, this is a powerful combination for real-world AI adoption, providing privacy for the next generation of digital fans.
“Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. Through Matchai, global sports brands like PSG can build deeper and richer connections with their fans while maintaining trust and ownership.”
📅What’s next?
Matchai already lives in an early stage integration within the MatchID system and will be released along with upcoming PSG campaigns. Developer Tools and Agent SDKs will be available via Matchhub in Q4 2025, allowing creators, brands and developers to build on the Matchai framework.
About Matchain and Datacurve
Matchain is a Web3 infrastructure provider that provides decentralized identity and blockchain solutions to global brands. As Paris Saint-Germain’s exclusive digital identity partner from 2024 to 2027, MatchIn is leading the transformation of sports engagement through secure and intelligent technology.
DataCurve, Inc. Powers FanZoneâ„¢ is an autonomous AI agent platform that surfaces actionable insights from fragmented fan data, enabling real-time personalization and revenue growth for sports, media and entertainment partners.
Disclaimer
This article contains press releases provided by external sources and does not necessarily reflect Beincrypto’s views or opinions. In compliance with Trust Project guidelines, Beincrypto remains committed to transparent and unbiased reporting. Readers are encouraged to independently verify the information and consult with experts before making decisions based on this press release content. Please note that our terms and conditions, privacy policy and disclaimer have been updated.
