Bitget heads global stage as Untold’s exclusive Web3 partner
Bitget, one of the world’s leading cryptocurrencies, Exchange and Web3 Company, is working with Untold, one of the world’s top three music festivals to synchronize Web3 and pop culture. This will result in Bitget becoming the official sponsor of Untold X in August this year, and the partnership continues at Untold Dubai later this year. Over 400,000 music lovers will be taking part in the music festival, conveying the Bitget message to the main stage and inviting the world.
This partnership makes Bitget’s most audacious move into the world of music and youth culture. Following the headline grabbing deal between Laliga and MotoGP, The Untold Collaboration proves that Bitget isn’t just on the rise. It’s stealing the spotlight. the goal? Drop Web3 in front row, behind the scenes, and all bass between.
“We are partnering with athletes, champions and now rock stars,” said Gracy Chen, CEO of Bitget. “Untold speaks the next generation of language, and so are us. Whether you’re taking on the atmosphere in the crowd or trading on the go, Bitget is there to count every moment. We’re here to connect, move along with the rhythm of pop culture and show that Web3 is the gateway to broaden your horizons.”
Ranked globally third in DJ Mag’s Top 100 Festivals, Untold has become a cultural landmark. He hosts live acts such as Imagine Dragons, Lenny Kravitz, Bebe Rexha, Major Lazer, Charlie XCX, and Jason Derulo. Electronic giants like Martin Garrix, David Guetta, Armin Van Buuren, Solomun and Amelie Lens also entertain the audience.
“We look forward to welcoming Bitget as a myriad of global partners. This collaboration goes beyond sponsorship: building a bridge between the worlds of music, culture and finance,” says Bogdan Rçulescu, co-founder and chief business officer of Untold Universe. “Together we create an experience that redefines how communities connect and celebrate across continents.”
The 10th Anniversary Edition promises to be legendary, with Post Malone, Armin Van Bouren, Tiesto and Martin Garix leading the lineup. Bitget has every step (and step count) from immersive events to exclusive VIP experiences.
With the front row seats untold, Bitget is increasing the volume that means being a VIP. Think backstage access, an ultra-exclusive lounge, and unforgettable moments.
The partnership marks the 10th anniversary of Untold, held at Cluj-Napoca. It will be passed down to Dubai, which is not spoken. There, Bitget once again brings new Web3 energy to one of the world’s most dynamic cultural stages.
As Untold celebrates an unforgettable musical moment of a decade, Bitget steps into the spotlight and amplifies: This partnership is about resonance. From Cluj to Dubai, Bitget is rethinking how a new generation connects with finance, culture, and how one another.
About Bitget
Founded in 2018, Bitget is the world’s leading cryptocurrency exchange and web 3 company. Serving more than 120 million users in over 150 countries and territories, Bitget Exchange is committed to helping smarter users trade with pioneering copy trading capabilities and other trading solutions. It also offers real-time access to Bitcoin prices, Ethereum prices and other cryptocurrency prices.
Formerly known as BitKeep, Bitget Wallet is a leading non-legal crypto wallet that supports over 130 blockchains and millions of tokens. It offers direct access to multi-chain trading, staking, payments and over 20,000 DAPPs, with advanced swap and market insights built into a single platform.
Bitget is at the forefront of driving crypto adoption through strategic partnerships, including roles as the official crypto partner for the world’s top football leagues, Lariga, Eastern, Sea and Latam markets. Aydın (Varsity Volleyball Team) urges the global community to embrace the future of cryptocurrency.
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Can’t speak
The Untold Festival is one of the world’s largest music festivals and celebrates the decade this summer. Born in the heart of Transylvania, Romania, Untold ranks third in DJ Mag’s Top 100 Festivals. In 2015, Untold Festival won the award for Best Major Festival in Europe, the premiere of the festival that received this award after its first edition.
In 2025, Untold will celebrate the decade with Post Malone, Metro Boomin, Anima, Armin Van Boulen, Anterdo Special Set, Fischer, Tiesto Expansion Set, Don Diablo Expansion Set, Domdala, Adriatic and more. Over 430,000 fans are expected to be held worldwide at Cluj-Napoca, which marks Untold’s 10th anniversary from August 7th to 10th.
About the unpublished universe
Untold Universe is one of the world’s leading entertainment and live event groups. Its portfolio includes: (3rd place in DJ Mag’s Top 100 Festivals), Neversea
(#21), Untold Dubai (#40), and Massif, Winter Music Experiences in the Romanian Mountains. Beyond festivals, Untold Universe also creates cultural events such as Christmas markets, international partnerships, brand revitalization, communication, and film.
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